The pre-application (pre-app) process plays a critical role in shaping the quality of applications and in promoting design excellence. When successful it helps to translate design briefs, strategic visions and planning objectives into the delivery of well-designed places, homes and neighbourhoods. There are currently inconsistencies and variations in the way that design advice is monitored and fed back to applicants during the pre-app process, both within and across Authorities. This can lead to confusion, undermining confidence in the planning system and resulting in lower quality outcomes.